Privacy policy
Last updated 12 November 2026.
This policy explains how Northbook uses personal data collected through this website. The site is for owners and managers of dental clinics.
Who we are
Northbook is the data controller for this website. Contact: [email protected].
What we collect
- Call bookings: the details you enter in our booking calendar (such as your name, email and phone number) and the time you book.
- How you found us: the page you landed on, the referring site and campaign tags in the link (for example utm_source).
- Site statistics: counted without cookies and without identifying you (see Cookies below).
- Ad measurement: only if you accept marketing cookies, the Meta Pixel and Meta Conversions API record that a call was booked.
Why we use it, and the legal basis
- To arrange and prepare for your call: legitimate interests, and steps you ask us to take before a contract.
- To follow up about our services by phone or email: legitimate interests. You can object at any time.
- To measure our own advertising through Meta: your consent, which you can withdraw in Cookie settings.
Who we share it with
Service providers who run parts of this for us: our website, booking calendar and customer records (HighLevel), and advertising partners such as Meta if you consent to marketing cookies. Each acts on our instructions. Some may process data outside the UK under approved safeguards.
How long we keep it
Enquiries that don’t become clients: up to 24 months from last contact. Client records: for the length of the contract plus 6 years.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to how we use it, or withdraw consent. Email us. You can also complain to the Information Commissioner’s Office at ico.org.uk.
Cookies
Cookies are small files stored on your device when you visit a website. We use essential cookies to make this site and its booking calendar work, for example to remember your cookie choice. With your consent, advertising partners such as Meta also set cookies to measure how our ads perform; these are only used if you choose Accept all.
You can change your choice at any time with , or block cookies in your browser settings.